CPAs play key roles within diverse segments of the economy including industry, public accounting, government, education and the not-for-profit sector. They offer a strong set of accounting and managerial skills required for today’s complex and evolving environment. CPAs are broad-minded, forward-thinking professionals who undertake appropriate analysis, exercise good judgment , communicate effectively and act to protect the public interest .

These professional accountants are highly attractive to employers and recruiters for the solid training and expertise that contribute to improved efficiency and growth .

So, how do CPAs help the various sectors?

CPAs working in industry provide valuable input on key decisions, apply a unique blend of expertise to identify new market opportunities, ensure corporate accountability, manage risk and help the company maintain a long-term competitive advantage .

CPAs add value to organizations in roles such as:

CFO / vice-president of finance
systems developer
CPAs working in public practice provide their clients with services such as:

start-up counselling
purchases and sales of businesses
business valuations
business planning and financial projections
process deployment and improvement
developing strategies for securing financing
corporate and personal income tax planning
information technology need analysis
assurance (audits and reviews)
preparing and analyzing financial information
acting as trustee for receivership, insolvency or bankruptcy
developing management controls
management consulting
forensic accounting and litigation support

CPAs work at all levels of government providing accounting expertise to guide financial planning and to maintain fiscal control. Roles include tax auditors, policy planners and financial analysts.

Many CPAs are educators who teach future leaders about business, values and ethics .

Stakeholders , including the general public, are taking a greater interest in the administration of organizations receiving donor dollars, tax benefits or government grants. CPAs help not-for-profit bodies with effective strategy development , accounting stewardship and the delivery of high-quality transparent annual reports.

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